4/22/2025-“Wanna hear a good value prop?”

Daily Quote

“In Wales, singing and storytelling are party skills, not professions.” Rhys Ifans

SKILL

What would your buyers rather hear you say:

“Do you want to hear a good value proposition?”

“Do you want to hear a good story?”

Stories are engaging; value props are kinda boring. (But yes, necessary).

Sales storytelling becomes art when you creatively insert your VP into your stories!

Before your prospects and clients decide to buy from you, they first decide whether or not to listen to you. A good story will get attention every time.

Today, take a moment to reflect on a work experience you recently had that can be packaged into a story.

And then, build and practice your story according to this traditional formula:

1. Intro/set-up

2. Conflict description.

3. Resolution.

4. Payoff. What’s in it for the buyer? Why should they care? (Where’s the value for them?)

Pick a specific part of your VP and practice putting it in a story for your customers.

OOMPH

Watch Adam Driver beat himself up while trying to tell a story in this short clip. (Whoa, that’s a big swing and a miss, Adam. It’s gotta be a gimmick, no?)

Storytelling isn’t easy for anyone so don’t freak out if you have trouble telling stories.

Create a few Go To stories you can use for a few different situations, and expand from there.

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4/22/2025-“Wanna hear a good value prop?”

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