4/3/2025-Simple listening hacks

Daily Quote

“Most of the successful people I’ve known are the ones who do more listening than talking.” Bernard Baruch

SKILL

Your customer meetings present the biggest listening challenge: your juices flow wildly, and you’re constantly calculating the best time to remind them of your value prop.

Unfortunately, the data coming through those funky-looking bulbs on your head gets stonewalled by those clogged five-lane highways in your brain. (Competition for your attention is fierce!)

One solution is antithetical to what you’ve been taught for years…stop pitching.

Converse, instead.

Because good listening is the gateway to good selling, you must keep working at it.

Try any of these tips…and commit to them once you’ve found the right ones that work for you:

1. Record keywords and bullets as notes. No longhand.

2. Bring a peer to every meeting and assign them the note-taking and listening job.

3. Use the 75%/25% framework during your customer interactions: listen 75% of the time and talk 25% of the time.

And the best is last…

4. Ask better questions. Prepare them ahead of time.

OOMPH

Nobody…nowhere…at any time said it was easy to improve listening skills. So go easy on yourself!

There’s nothing better than humor to help deal with the hard stuff. So let those zany kids from Big Bang Theory help you laugh a bit about yourself in this scene.

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4/3/2025-Simple listening hacks

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