5/6/2025-On this day, Sigmund Freud

Daily Quote

Just as no one can be forced into belief, so no one can be forced into unbelief. Sigmund Freud

SKILL

On this day in 1856, Sigmund Freud was born in what is now the Czech Republic. As the founder of psychoanalysis, this Austrian neurologist may justly be called the most influential intellectual of his time.

So why is Siggie important to you?

Though you may not have a psych degree, your daily work with buyers qualifies you for a doctorate, which is good because you need the equivalent to deal with all the different buyer types you encounter.

You need to channel your inner Siggie.

Who are those clients you don’t click with? (Everyone loves you…? …uh-huh.)

List those buyers with whom you need to get over the trust hump…what’s the blockage?

If it’s on your side, what must you do to set aside the ego and try again?

Today, chart a path to connect with that person, even if you have zero in common and are on different spectrums of the Enneagram. You don’t have to be best friends, but you must try to relate to them.

Leave no buyer behind!

OOMPH

Raise your hand if this has happened to you…

…you match your value prop to customer needs, successfully deal with objections, qualify the customer along the way, use your best closing skills…

…and you don’t get the business. (UGH!)

If you’re fascinated with the psychology of how buyers buy, watch this TED Talk with Terry Wu, a neuroscientist who discusses how customers make decisions.

What makes The Sales Life so maddening and hard is also what makes it fascinating and fulfilling.

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5/6/2025-On this day, Sigmund Freud

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