Service is the heart of your VP

Of the three pillars in your company’s value proposition, service is always #3. Service is the only true differentiator you have.

Sure, keep talking about your ”one platform,” your ”top-shelf technology,” and that ”special algo sauce” you’ve cooked up, but realize that every one of your competitors has a version of those value elements too.

What they don’t have is the level of your personal commitment to making your client feel like they’re the only customer your company has.

Today, sharpen the way you talk about how you service clients.

Use these examples to assist in your script writing:

1. ”Yes, we have a strong X and Y value proposition, but it’s my commitment to service and managing every small detail for you that is differentiated.”

2. ”We’re obsessed with service over here, and lemme explain what that means with a story about a customer similar to you…” Then, tell them a 2-minute anecdote about how you saved the day for that other client.

NEVER say, ”…we offer red carpet service.” It’s a tired cliche that means nothing.

Prove your service value by explaining it in detail. They’ll listen intently.

Watch the first few minutes of this Shark Tank pitch to witness how flimsy and vulnerable value propositions can be.

The scene is actually tragically sad for the two pitchmen, and tragically funny for the Sharks.

You’ll laugh until you witness how fast these two entrepreneurs are sinking.