5/22/2025-What “Closed-Lost” can do for you

Daily Quote

“Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.” Robert Kiyosaki

SKILL

Don’t be reticent to designate a deal as “closed lost,” in your CRM. Ticking the box “lost” does not mean you’re underperforming…it means you’ll get ’em next time!

Marking an opp dead in your CRM is a motivation trigger.

What can you learn from losing that deal? What can, and will you do differently next time? …not just on that account, but on others too?

Losing deals is part of The Sales Life. It’s called rejection, and it’s the cornerstone to learning how to fight and win.

The “closed-lost” reasons listed in your CRM for you to choose are meant for you to learn.

> Fit: Customer doesn’t need your offering.
> Timing: You missed the cycle, or they’re not ready for you yet.
> Competition: You got beat. (ugh)
> Price?? (eeeesh!) NEVER mark price as the reason you lost – that’s a self-incriminating selection suggesting you didn’t effectively communicate value or differentiate your offering.

Losing must drive learning; why did you lose? How are you moving forward with that knowledge?

OOMPH

Sellers who consistently rank in the TOP 10% are like the two beach volleyball players featured in this short: they keep fighting.

The fight you’ll witness in this game point is epic.

May their refusal to quit inspire you.

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5/22/2025-What “Closed-Lost” can do for you

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