Every prospect and client has objections regarding your offering. Your product/service is not perfect.

Your job is to learn what they are so you can address them. If the objections stay buried, you will keep whistling through the graveyard in pitch-black darkness.

Here are some sample qualifying questions you can try on your pitch meetings…some may overlap with others so choose the ones you like the best:
1. "How big of an obstacle is X?"
2. "From your perspective, what’s the weight of the objection you’re presenting?"
3. "Is this a deal breaker?"
4. "Are your views only your own, or do others on your team share your perspectives? (Follow-up: Who shares your opinion?")

And, here’s a bonus…a great question that empowers your buyer to help you:
"What’s your opinion on how we can best solve this issue?"

Don’t be oblivious; acknowledge that objections exist and be brave and proactively surface them.