The way you run a video meeting versus an in-person meeting is different; each has similar yet unique rules of engagement.

And that’s a good thing because the current business environment forces you to think more strategically about your customer and what they want and need from your interactions.

You don’t need to host a variety show or a Broadway production to drive engagement, but you do need to think about how you’re going to get ’em talking and doing stuff.

There are facts of life that will never change: death, taxes, high quotas, and prospects who won’t turn their cameras on….even when you ask politely. So it’s your job to change it up and create meetings that go against the grain of how you’ve managed in-person meetings.

One thing’s for sure…keep your video meetings short. It’s hard to keep balls in the air for long periods of time.

At the very least, create an agenda where standard business items can be covered, and roundtable discussions or collaborative group conversations can flourish.