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A big part of success in selling is based on making it simple for your buyers.
Make it simple for them to understand your value.
Make it simple for them to understand you.
If you can distill the complexity of your offering and present it in a way that makes it easy for the customer, you will win the communication game.
This means cutting down your words and translating for your customers.
Buyers don’t have the time, energy, or interest to cut through the complexity you unintentionally create.
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