6/25/2025-“Buyer, I object to your stupid objection.”

Written by

Neil Monnens

in

Daily Quote

“If you find a path with no obstacles, it probably doesn’t lead anywhere.” Frank A. Clark
SKILL

Can you turn a “no” into a “yes”?

Can you dig through a brick wall with a plastic spoon and find an order?

Can you move a buyer’s mind just enough through collaboration on a work-around?

No seller on the planet has mastered objection handling (OH), but the good news is you don’t have to master it. You merely have to understand and use a few basic techniques that shrink the buyer’s objection.
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DO

Today, write down the top three objections you hear about your offering.

Next, create your script that presents your solution.

Memorize the script.

Here’s the next, most vital step: get a friend and role-play the objection.

DO NOT PRESENT YOUR SOLUTION.

Huh?

While you need to understand what your solutions are, you need to focus on how you get customers to work with you on developing the solutions. You will not win if you simply “press play” and shove your solution down their throats.

Practice questions that get them talking…and thinking with you.
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OOMPH

Most sellers walk around with a hammer, trying to pound every problem they see, as if it were a nail. That doesn’t work when trying to overcome objections.

Handling objections requires a dexterous touch.

In this amusing video showcasing a challenging obstacle course, copy the cat – not the dog named Atena.

Go slowly…and think.
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