|
Think about upcoming customer interactions. Whether you’ll be at a bar, on the course, at a conference, writing an email, at a cafe, pitching for the first time – no matter where or what – focus on bringing the value. (BTV!)
Value = industry insights, competitive info, value prop enhancements, a service story.
Push yourself to figure out what “value” means for your mate, whether you’re in the mosh pit or at a cafe.
It’s not just your charming personality that builds relationships; it’s what you do to make your customers’ lives easier that makes the difference.
Say it aloud: “Bring the Value”! (BTV!)
|
