Skill + Do
There’s a lot in common between a preacher and a seller: both are passionate about influencing the minds of others. Follow Martin Luther King Jr.’s lead and focus on what is best for your customers.
The campaign for a federal holiday in King’s honor began soon after his assassination in 1968. President Ronald Reagan signed the holiday into law in 1983, and it was first observed three years later on January 20, 1986, and officially observed in all 50 states for the first time in 2000.
There’s a lot in common between a preacher and a seller: both are passionate about influencing the minds of others. And yet, referring to King and one who sells professional services in the same sentence feels contrived. Either way, focus on what King emphasized: who are you trying to help? …and why?
No doubt King had moments when he questioned his convictions and purpose, and that might be the same with you.
Stick to the basics…focus on your beliefs and let them drive your actions.
Again…who are you trying to help? Why? And, who besides you can better serve your customers?
"Life’s most persistent and urgent question is, ‘What are you doing for others?’" Martin Luther King, Jr.
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