10/11/2023-On This Day

It is said laughter is a potent tonic, and nothing is more true for sellers constantly running hot. Intensity and focus are good, but so too is a good belly laugh… for you and your customers.

On this day in 1975, Saturday Night Live debuted on NBC and has aired 948 episodes since its debut, making it one of the longest-running network TV programs in the U.S.

Why is this important to you, killer sales pro?

SNL reminds us that everyone loves to laugh. Especially buyers. Your buyers.

And while you may not have what it takes to join the "Not Ready for Prime Time Players," you can try to inject humor wherever you go.

This is not about telling jokes, it’s about bringing lightness and mirth to everyone in your world…and creating a bit more fun for yourself at the same time.

Today, lighten up. Laugh. Give your muscles a day off and relax a bit. (Especially if you’ve been a little tight lately.)

YouTube some favorite funny movie clips, stand-up comics, or SNL vignettes…and lose yourself in laughter. Get your abs quivering.

And then, send a few links to your customers. Hey, why not send something funny to that Chris guy on your enablement team who ticks you off? And why not send a YT short to your manager?

You’re not just a solution-providing top seller, you’re a charismatic energy emitter. Today, dial it up for others and note how much you entertain yourself.

Check out this item reported in Harvard Business Review back in 2014…

In a presentation for one of his courses, MBA candidate Eric Tsytsylin claimed working adults are “in the midst of a laughter drought.” Babies laugh, on average, 400 times a day; people over 35, only 15. A recent study of Gallup data for the U.S. found that we laugh significantly less on weekdays than we do on weekends. Work is a sober endeavor.

That article and data are TEN YEARS OLD. (Gulp.) The pressures and stress of your day have become exponentially more complicated since then.

In the so-called old days, those hawking professional goods and services were relationship sellers. (Looooong liquid lunches and lots of "yuks.")

While nobody wants to go back to the Mad Men era, there remains a strong need for relationship selling, it just needs to be manifested in different ways.

Given the daily roller coaster ride star sellers like you take daily, a brief and powerful jolt of humor could make a big difference. As everyone knows, laughter relieves stress and boredom…even for a few seconds. That small break can lead to attitude changes that positively affect your activities for the rest of the day.

When you take it upon yourself to shine a little light for others, it comes back to you twice as strong. You don’t have to be as funny as , but you can try!

It’s impossible to pick just one quintessential SNL skit to celebrate their birthday. (Certainly, you have your favorite scenes and characters!)

Hit your funny bone today and hand over 6 minutes to motivational speaker Matt Foley (Chris Farley) – he’ll fire you up without a doubt.