Skill + Do
Learning to tell stories that engage your buyers is easier than you think, but you won’t get good unless you appreciate how bored your buyers are with PPTs and other traditional pitch approaches.
Close your eyes and imagine you’re a buyer. You agree to a meeting with a seller because you think their offering would add value for your company.
In the meeting, the seller moves quickly past the pleasantries and starts running through slide after slide after slide.
Before the meeting, you thought their offering was intriguing, but now you’re not too sure!
Your mind can’t stop wandering as you keep thinking about the weekend. You can’t wait to get together with Lucy and Charlie on Saturday night. (They’re a hoot.)
Suddenly, something magical happens, and the vibe of the meeting changes…all because the seller stops talking and shuts the laptop. S/he pauses for a second – which feels like ten – and asks, "Are you as bored by that deck as I am?"
You nod sheepishly. (ALELUIA!)
The seller adds, "Lemme tell you a story about why our company does what we do… ."
Your eyes dilate, and you feel your mind and body return to the room.
Buyers don’t want numbers, facts, slides, and collateral pieces…they want to be engaged. Stories are the perfect communication tool…they engage everyone.
Learn to tell personal and business stories, and you’ll build engagement and trust. You’ll establish bonds with your sellers without having to stay out late closing down bars.
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Tomorrow - December 6
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Open your eyes on "Closed-Losts"
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Today - December 5
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SAVE your end-of-year commish
Read MorePlaying for extra cash every 90 days is a golden opportunity to create freedom both today and tomorrow. Tithe at least ten percent of each commission check.
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December 4
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Time mgmt: slow down December
Read MoreRegular and consistent focus on priorities and decision-making removes the sting of disappointment you might feel when appraising your time management skills.
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December 3
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Your REALLY fun holiday party (??)
Read MoreWhere else are ya gonna wear your bad holiday sweater that Aunt Alice bought you last year? Proudly wear it at your office holiday party in her honor…make Alice’s year!
“The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ‘right-brain’ thinkers.” Daniel Pink
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