Tuesday, 3 October
Today's Topic
Objection Handling

Skill + Do

Buyers come to your meetings with questions, issues, and objections about your offering. Deal with each as a box-ticking exercise….address them academically.

While success in sales is contingent on a big tool kit, it is inarguable the following three skills are integral:

1. Objection handling: the skill to fight through brick walls with plastic spoons to get the deal.
2. Value proposition: the ability to present your company’s offering in a desirable and relevant way for the buyer.
3. Qualifying and probing: the dexterity to push and ask the right questions at the right time that get the customer to share information and collaborate with you.

Of these three, objection handling is the hardest because, in the minds of some sellers, it means introducing potential conflict. (And who wants conflict?) Some sellers misguidedly believe avoiding negative issues from buyer conversations is necessary, but that thinking is akin to stuffing your head in the sand and ignoring reality.

Your buyers have misperceptions and wrong impressions about your offering at any given time. That’s not a negative thing…it’s just a thing.

View objections as just one more item on an agenda you must tick the box for. Handling objections is not an emotional issue, it’s not an issue about ego…it’s just an academic exercise.

The buyer possesses everything from questions, issues, challenges, and objections in their head.

Don’t sit back. Address them.

Tomorrow - June 25

Did your competitor have a good Q2?

Today - June 24

"I thought that buyer LOVED me."

Read More

June 22 - 23


Read More

June 21

On this day, Jaws appeared in theaters

Read More

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." Zig Ziglar

Receive MySalesDay each morning in your inbox.

Each morning of the business week, you'll receive a 2-minute read summarizing a daily dose of selling best practices and inspiration.
No spam
At any time you wish to unsubscribe, email unsubscribe@mysalesday.io, and your inbox subscription will be canceled within 48 hours.
Please follow us on the MySalesDay LinkedIn page.

This field is for validation purposes and should be left unchanged.