11/13/2023-Charisma

If you want to deny the bots and AI the shot at taking your job, don’t act like ’em. Show that fantastic, fun, spirited human that you are to your clients.

"Hey, you…(yeah, you)…couldya be a bit more charismatic around your clients?"

Whether or not charisma can be dialed up and down like a TV’s volume button, the above would be strange to hear.

Despite your abilities to summon extra charisma on demand, be conscious of the power of exciting your prospects and clients through some performance art.

This is not a suggestion to clown around; it’s merely a reminder to bring energy and excitement to your customers.

In a meeting with a client today, stand on your head and juggle.

(Hmmmm…but if you can actually do it, maybe you should.)

Think of ways you can amp up your charisma when you’re in front of your prospects and clients. Maybe add superficial reactions to your act, like contorted facial expressions, jerky body movements, and shrieking voice modulations…

….again, maybe not. That’s not being charismatic.

You know what it means to be charismatic, so today, turn up the energy and excitement. If you’re boring, they’ll be bored. Take the other path.

As a buyer, what would be more compelling and enjoyable: being pitched by someone energetic, happy, positive, and excited to talk to you about their offering? Or… meeting with a rep who drones on and on and offers no visible cues about how they feel…about anything?

The answer is obvious.

How charisma is exhibited changes from person to person, but the germane issue is determining what it means to you in a selling context. Experts will posit that one can develop and grow certain traits, and proof of that is how much more charismatic you are today versus yesterday.

Part of that is due to accumulated experience that leads to confidence and a strong sense of worth, and part of it is being a little older and relaxing in your own skin. Good on either side.

If you want to repel the bots and AI from taking your job, don’t behave like ’em. Show that fantastic, fun, spirited human that you are to your clients. They’ll gravitate to you, and you’ll have more fun with you at the same time.

If you can juggle like the amazing Emile Carey, you don’t need to work on your charisma.

Even though this 3-minute video is entertaining as heck, juggling is not the same as charisma.

Bringing charisma to your clients is equal parts authenticity and programmed electricity. Be yourself, and also be aware that how you present yourself can be as important as how you present your value prop!