11/21/2024-I’m a ghost to my customers

Being an opaque seller – not a ghost – requires creativity and persistence. And until they see a combination of your business, creative, and human side, they may keep ghosting you.

"So, Mahatma, you’re saying I got a chance? …my client might get back to me?"

Each time you mutter, "…my guy’s not getting back to me," you perpetuate the myth that you can’t keep the dialogue going and move ’em through the funnel.

Getting engagement and creating demand doesn’t come without perseverance and a relentless presentation of value.

Don’t defeat yourself by saying you can’t get access (…especially around your manager).

Keep going. Keep hammering for access. Keep pushing with creativity to get them to respond…and open up!

Today, don’t think and talk negatively about how your customers aren’t getting back to you.

(Maybe they’re not responding because you’re not giving them a good reason to respond…or you’re not being creative and persistent.)

Change it up.

Push yourself to make one more call. While you’re at it, change your tactics. Analyze everything you normally do: check your subject headers, timing, voice mail messages…everything.

Ya can’t fall off the floor!

If it were easy, everyone would do it. Sales, that is.

But sales is anything but easy. Even if you’ve been selling for decades, you still need to bang away hard at getting your customer’s attention. And even then, they’re gonna ghost you.

Being an opaque seller – not a ghost – requires creativity and persistence. Sure, you can bang out email after email and even pick up the phone a few times and call ’em, but if your tune never changes, they’ll never respond. Until they see a combination of your business, creative, and human side, they may not respond.

Here’s a quick summary of each of those three approaches:
1. Business: send them something of value, don’t EVER email them to "follow up."
2. Creative: send them something that is out of the ordinary. Change it up.
3. Human: show your humanity to them. Correspond with them as someone who cares about them, not someone who only represents $$s to you.

Of course, all of the above is open for your activation interpretation, but one thing is universal: experiment and change it up.

Ignore the lame-o stock photos in this 9-minute essay from Brene Brown – in fact, just play it as an audio clip.

But you WILL want to play it!

Brene offers a spot-on message if you suffer from the "woe-is-me-nobody-responds-and-this-is-hard" syndrome.

Brene will give you some solid reasons to fire yourself up to perform at the best of your abilities, and that’s what it sometimes takes to stop feeling like a ghost.