Friday, 8 March
Today's Topic
The Power of Meeting Agendas

Skill + Do

Think of agendas as coins you drop into the parking meter…using agendas will build trust, which will hopefully mean the buyer rewards you with more time.

Seller reticence using prepared, printed meeting agendas in F2F customer interactions mostly derives from the fear of being perceived as too formal.

As time with customers gets shorter and shorter (i.e., sellers are getting fewer meetings and buyers are offering less time per meeting), pressure on sellers to build relationships mounts.

Think of agendas as coins you drop into the parking meter…using agendas will build trust, which hopefully means the buyer rewards you with more time.

Don’t overthink when to use agendas – and with whom.

Buyers will appreciate your preparation and efforts to run efficient meetings. If you keep your agenda items to one or two and use the agenda to align with your buyer about meeting goals, you can’t help but build trust and keep everyone moving forward together.

Tomorrow - May 20

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Today - May 19

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Objection handling requires a measured approach to get the buyer to trust you. Not rushing to solve the objection means you’ll get more insights and truths that you’ll need to solve problems.

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May 17 - 18

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"Meetings don’t have to be endless to be eternal." James E. Faust

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