4/10/2025-Read ‘Never Split the Difference’

Chris Voss has been negotiating for decades, so it makes sense to soak up all he has to say. Voss urges you and his other students to mute your ego and lead with empathy in your negotiations.

As you learned yesterday, creating an irresistible proposal helps your negotiating leverage immeasurably.

The other component of growing your negotiation skills involves study.

Read Never Split the Difference by Chris Voss.

Chris is highly qualified to write this book, having served for decades in the FBI as the lead negotiator for sticky G-Men matters like hostage negotiations. (Gulp.)

Buy Never Split the Difference today and start your journey growing your negotiating skills.

Admission into the TOP 10% comes only through diligent study of your industry, competitors, and peers…as well as complex selling skills like negotiations.

After working on more than 150 international hostage cases for the FBI, Chris Voss retired as a Fed in 2007 and founded The Black Swan Group, a negotiations training org.

One of Chris’s main tenets is simple for every seller to appreciate: everything is negotiable.

While many nuances and corollaries must be mastered in negotiating, learning to control emotions and lead with empathy is a top priority.

You’ll win most of your negotiations when you don’t view them as "do or die"…keeping your ego at bay doesn’t hurt either. That’s easier said than done, given the immense pressure you face to hit your number, which is why it makes sense to collaborate with your manager before every transaction.

Chris knows how hard negotiating is in today’s world, where buyers wield power through their fiendish use of email.

In this YT Short, Chris suggests that negotiators run into trouble by stuffing too much information into a single communication. (Not you, though!)

He doesn’t have all the answers on email negotiations (who does?), but Chris’s book will help you think about negotiating in new ways.