It’s easy to feel that the entire organization should support you every step of the way toward your revenue goal. After all, you’re on the front line, and the fire is hot! And, there are all these people back at home base doing… what exactly? What are they doing to help you close deals?

It takes a village to operate a business, and all those people in the home base don’t solely work for you. While it sometimes feels deflating because you’re sprinting and they appear to be jogging, you must still figure out how to slow down so you can appeal to each of them individually.

There’s an old maxim in the sales business: treat your internal team like clients, and you’ll get everything you need.

Developing your presence and voice inside your org has everything to do with how you approach and treat your teammates. They may not be your real clients by name, but they deserve as much respect as the clients who send in the money.