Friday, 10 May
Today's Topic
My BFF buyer won't call me back.

Skill + Do

Remember to keep the attention and love going strong for all of your buyers—not just your BFFs. Everyone picks up quickly on favoritism and bias and wants and needs your attention, too.

As you know, the goal is to grow relationships to the point where you get "the inside track." (And you’re quite good at it.)

However, the inside track doesn’t always get you to the head of the race. Sometimes, your Best Friend Buyers aren’t there for you.

That’s okay. Keep doing what you’re doing and develop your champions. But know that even with champions, you’re not always walking down Easy Street. Continue addressing all the buyers on the account professionally and honestly. Even though you have a few buddies on the team, keep bringing the value in a democratic way.

Tomorrow - June 20

"Buyer, I object to your stupid objection."

Today - June 19

Didn't we JUST have a weekly sales meeting last week???

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June 18

Q2 account reviews that make your mgr smile.

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June 17

Whadya mean, you're not killing it right now?

Read More

"We often take for granted the very things that most deserve our gratitude." Cynthia Ozick

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