Skill + Do
Remember to keep the attention and love going strong for all of your buyers—not just your BFFs. Everyone picks up quickly on favoritism and bias and wants and needs your attention, too.
As you know, the goal is to grow relationships to the point where you get "the inside track." (And you’re quite good at it.)
However, the inside track doesn’t always get you to the head of the race. Sometimes, your Best Friend Buyers aren’t there for you.
That’s okay. Keep doing what you’re doing and develop your champions. But know that even with champions, you’re not always walking down Easy Street. Continue addressing all the buyers on the account professionally and honestly. Even though you have a few buddies on the team, keep bringing the value in a democratic way.
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Tomorrow - May 10 - 11
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Laugh and your world changes
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Today - May 9
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Wow a customer, get a referral
Read MoreAsking clients for intros inside their organizations doesn’t just help you get meetings; it is also a fast track to learning how they think about your offering. They won’t intro you if they don’t like you.
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May 8
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Read More
TOP 10% meeting prep
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May 7
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Today is Give Yourself a Break day.
Read MoreIndeed, you deserve a break today…and tomorrow. Be as good at practicing self-deprecating humor, grace, and forgiveness as you are at practicing your presentations.
"We often take for granted the very things that most deserve our gratitude." Cynthia Ozick
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