5/10/2024-My BFF buyer won’t call me back.

Remember to keep the attention and love going strong for all of your buyers—not just your BFFs. Everyone picks up quickly on favoritism and bias and wants and needs your attention, too.

Nothing is more frustrating than growing a client relationship and then being unable to reach your BFF-Buyer when needed.

Guess what? Nobody owes nothing to no one…never…ever. (Huh?)

Just know that your BFF buyers don’t owe you anything. The easiest way to get nothing is to act like you deserve something.

It doesn’t matter if your BFFB has been at your house on a weekend or if they named their dog after you…approach them first as a buyer…and hang in there. They get busy, too.

CALL that elusive BFFB today. Don’t send an email. Leave a fun (or funny) message. And then again tomorrow. Then maybe send an email the next day.

It would be ideal if your BFF buyers picked up your call, but hey…even you send your mom to voice mail on occasion.

Never take your BFFBs for granted…bring the value and justification as you do when trying to get to any of your prospects and buyers.

As you know, the goal is to grow relationships to the point where you get "the inside track." (And you’re quite good at it.)

However, the inside track doesn’t always get you to the head of the race. Sometimes, your Best Friend Buyers aren’t there for you.

That’s okay. Keep doing what you’re doing and develop your champions. But know that even with champions, you’re not always walking down Easy Street. Continue addressing all the buyers on the account professionally and honestly. Even though you have a few buddies on the team, keep bringing the value in a democratic way.

Honor all of your BFFs by watching this classic music video featuring Queen’s Best Friend hit.

Sing along with Freddie while you think of all of your friends: those inside and outside of your company, and your buyer friends too. Perhaps karma will open the lines of communication for all.

Go ahead and call one of ’em…or two. Maybe they’ll pick up.