Skill + Do
Remember to keep the attention and love going strong for all of your buyers—not just your BFFs. Everyone picks up quickly on favoritism and bias and wants and needs your attention, too.
As you know, the goal is to grow relationships to the point where you get "the inside track." (And you’re quite good at it.)
However, the inside track doesn’t always get you to the head of the race. Sometimes, your Best Friend Buyers aren’t there for you.
That’s okay. Keep doing what you’re doing and develop your champions. But know that even with champions, you’re not always walking down Easy Street. Continue addressing all the buyers on the account professionally and honestly. Even though you have a few buddies on the team, keep bringing the value in a democratic way.
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Monday - April 21
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"I can't WAIT to prospect today."
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Today - April 19 - 20
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Read More
Do something pointless
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April 18
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"Sign me up for a strategic initiative."
Read MoreWorking on strategic initiatives will make you a better seller. What you learn and how you see a part of your business will reward you down the line for the challenges you face on the street.
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April 17
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Where do you index on motivation?
Read MoreEven the most motivated salespeople will face challenges and setbacks. The key is to develop resilience and find ways to stay motivated, especially during tough times.
"We often take for granted the very things that most deserve our gratitude." Cynthia Ozick
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