Skill + Do
A healthy balance of fear of failure and desire to succeed are important for all who strive to be in the TOP 10%. Don’t be afraid to lose; just fight harder next time.
You make the big bucks as a stud seller not only because of how you win but also because of what you do when you lose.
When you lose, very important things happen to you:
1. You get smarter. You learn about the buyers and the situation that informs how you play it the next time.
2. You get callouses…and from callouses, grit and determination grow. As does your desire to avoid losing. In other words, you learn how to fight.
3. You grow pride. "To hell with losing," you say. "I could have easily won that account." Great. With that kind of attitude, you will win next time.
Theories on human behavior suggest that positive actualization occurs when you are motivated by success. Yet for sellers, it’s almost as motivating to be spurred on not to lose. A healthy balance of fear of failure and desire to succeed are important for all who strive to be in the TOP 10%.
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“Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.” Robert Kiyosaki
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