Wednesday, 29 May
Today's Topic
Talk like a pro, not a dock worker

Skill + Do

Sales require changing perceptions, explaining big and nuanced concepts (and product features), and solving problems…it’s your personal presence and voice that are your best tools.

There are only so many ways you can communicate with a customer, and here they are:

Face-to-face: the most effective communication method. You get to pick up body language and understand context. Also, it’s the fastest way to communicate.; there’s little room for miscommunication in F2F meetings.

Video: second best to F2F, but it can be beneficial. Context and nuance do require a bit more work here.

Phone: not bad if you’re talking with someone you know. But obviously, a lot of nuance and context goes missing.

Email: a pretty horrible channel when trying to convince someone of something, or exchange ideas. But it’s fine as a utility tool, e.g. "Are we still on for tomorrow at 10am at Starbucks. Yes?"

Text: seriously? It’s best used as a utility tool only. (See the "Email" example.)

Smoke signals: pretty much on the same level as emailing and texting if you’re trying to impact behavior and influence thinking.

Good selling requires changing perceptions, explaining complex and nuanced concepts (and product features), and solving problems. Of all the modes above, you know which one is best.

Tomorrow - June 25

Did your competitor have a good Q2?

Today - June 24

"I thought that buyer LOVED me."

Read More

June 22 - 23


Read More

June 21

On this day, Jaws appeared in theaters

Read More

“We’re the most aggressively inarticulate generation to come along since, you know, a long time ago!” Taylor Mali

Receive MySalesDay each morning in your inbox.

Each morning of the business week, you'll receive a 2-minute read summarizing a daily dose of selling best practices and inspiration.
No spam
At any time you wish to unsubscribe, email, and your inbox subscription will be canceled within 48 hours.
Please follow us on the MySalesDay LinkedIn page.

This field is for validation purposes and should be left unchanged.