6/12/2025-Rev your Q4 engine

Close your eyes and picture yourself around your Thanksgiving table this November, surrounded by family, friends, and great food. Your Q4 will be "in the books" by then.

…the food and drink will taste so much better if you nail the last quarter of the year…right?

The feeling you don’t want to have come late November – or whenever your Q4 selling ends – is that you ran out of time.

Study the calendar hard to understand the time parameters of your Q4 selling season…and then work on Q4 today!

You don’t merely want to hit your Q4 goal; you want to smash it out of the park. To do that, you’ll need to think and act differently than you do in Qs 1-3.

Ask yourself these questions to stimulate strategic Q4 action:
1. How can you sweaten the ideas and proposals you’re pitching to your Q4 target accounts?

2. What is your Plan B for your Q4 target accounts? (Develop those ideas now.)

3. What ideas can you present to your "B" accounts to get them aboard?

4. Which KDMs need your manager’s appeal for a meeting?

It takes a village…mobilize yours today!

So you buy into the fact that you need to bust a gut to make your Q4 a winner. (That’s a no-brainer.)

You also buy into the fact that you have to try new things and push yourself and your organization to reach out aggressively.

Good.

And while you’re committed to try the reccos made in the "DO" section, quiz yourself on the ONE THING that’s gonna make it all work for you this Q4…

Meetings.

Get meetings.

Do everything you possibly can to get meetings with KDMs that will make your Q4.

And by all means, put it out there that you’re pitching them "Q4 ideas and possibilities that will make you all famous." Seriously, you may need to tone down that pitch, but DO make it known you are coming for their Q4 money.

1. Find out the specific itch they have to scratch this Q4.

2. Uncover who their potential vendor list could be.

3. Competitive sell your heart out. Get as much info you can about your strengths versus where the money might go and fight like hell.

If you carve out time and work on your Q4 each day for the next few months, you won’t have to respond like the sprinter on the track in this Short.

While he notches a very impressive comeback, don’t think you can do the same for your Q4. You must run your Q4 game from the front.

https://www.youtube.com/shorts/CQYzHci1wXo