Skill + Do
Buyers may not notice good writing, but they’ll notice if you’re sloppy and lazy. You’ll land in the middle if you focus your business writing like you’re creating a thesis for an advanced degree.
The difference between average and good writing is time.
If you put in the time to create drafts, edit your work, and then re-write, you’ll typically create something cogent, smart, and comprehensible.
Email writing requires a blend of casual tone with brevity and a touch of cleverness (if you carry a license for such a thing):
1. Tone: Don’t write as if you’re their best friend, yet don’t write like an attorney, either. And, pick your spots to go for humor…what can you lose? They’re probably not reading it anyway. (Ahhh, but they are, and will read if you connect on the humor thing.)
2. Brevity: Less is more! You’re not paid by the word, so don’t write like it.
3. Cleverness: In limited doses, it goes a long way. The key is to figure out how much and when. This is when a friend’s eye helps you decide.
Proposal writing borrows some of the same themes as what’s needed for effective email writing, mostly the brevity angle. And value…yeah…VALUE is important when creating proposals. The reader shouldn’t have to work hard to understand the benefits they’re going to receive when doing a deal with you.
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Tomorrow - December 6
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Open your eyes on "Closed-Losts"
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Today - December 5
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SAVE your end-of-year commish
Read MorePlaying for extra cash every 90 days is a golden opportunity to create freedom both today and tomorrow. Tithe at least ten percent of each commission check.
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December 4
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Time mgmt: slow down December
Read MoreRegular and consistent focus on priorities and decision-making removes the sting of disappointment you might feel when appraising your time management skills.
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December 3
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Your REALLY fun holiday party (??)
Read MoreWhere else are ya gonna wear your bad holiday sweater that Aunt Alice bought you last year? Proudly wear it at your office holiday party in her honor…make Alice’s year!
“You do an awful lot of bad writing in order to do any good writing." William S. Burroughs
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