Of course, there are rules to social selling, and while it’s pretty okay to conduct a little business before the concert starts or after your session at the yoga studio, be wise about your timing.

There’s an acknowledged quid pro quo that is assumed by everyone who participates in business entertainment. The buyer may not expect a 30-slide PowerPoint presentation (which might be tricky if you’re on the golf course), but the customer does expect some sort of an ask from you.

Certain forums and situations warrant different approaches and time talking biz. Make a plan going in so you don’t wake up the next morning with a wristband to remind you that you’re nowhere closer to where you need to be than before last night’s event.

When in doubt, fire away. What is it you need help with? An introduction? Help resolving a sticky issue on the latest transaction? Whatever it is, don’t for one second think you can’t ask just because you’re in a social setting.

Ask. With a smile.