9/10/2024-“I don’t know!”

"Uh, yeah, sure….umm, of course our Intrepid Product 3.1 can, um…perform those thingamajigs that you need." (Ugh, you’re in deep now!)

Stop making unreasonable demands on yourself to know it all about your offering’s 241 parts and features.

Your customer would rather hear "I don’t know" versus a line of bull that disingenuously comes out of your mouth.

Those three magic words – "I don’t know" – are potent representations of honesty. Being honest puts you on the fast track to growing trust with your buyers.

Playing the "I don’t know" card just so you have a reason to follow up is not the pro move you’re capable of.

Ready for the gold nugget?

Qualify the buyer after your IDK.

Casually ask, "So what’s the significance of your question about our Feature #32…why do you ask about it?"

Does their inquiry represent a potential obstacle? How important is the issue to them?

Find out. Today, practice your new IDK strategy and qualify their curiosity.

In relationships, the three magic words that expand trust are (of course) "I love you."

In sales, the three magic words are, "I don’t know."

Trust and credibility grow when you admit you don’t know everything about your product to a customer.

But what would you do if you were trapped on the remote island of Montserrat when the volcano blew? You don’t know? (…awkward transition warning!)

Enjoy Jimmy Buffett’s performance of "I don’t know," a great song that will surely give you a short, meditative break.