1/2/2025-Share some holiday stories

Written by

Neil Monnens

in

Daily Quote

“Most people haven’t used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.” Peter Guber
SKILL

Did something story-worthy happen to you over the holidays? …something you could share with a buyer?

Sharing a personal story with a buyer will help you connect human-to-human, which might be more impactful than engaging as seller-to-buyer.

Any day of the year is a good day to share a story, but this one is especially prime, given you’ve been accumulating memories the last few weeks. Your stories don’t have to be long; one minute of your dog throwing up eggnog on your baby niece is enough.
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DO

Think about something unique or funny that you experienced over the holidays. (There’s gotta be something.)

Next, package it into an anecdote you will use in the next few weeks when your customers ask, “So…what did you do over the break?”

Besides being proficient in your value prop and objection handling, your job requires entertaining your customers.

Share personal stories, and you’ll share yourself and build trust.
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OOMPH

In this engaging TED Talk from filmmaker Andrew Stanton (Nemo, Wall-E), you’ll hear the punchline “Make them care.”

And that’s a darn good reminder of what you’re trying to do with your customers.

Make them care about your business, and more importantly, YOU!
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