6/16/2025-Hey, didya hear the one about…?

Written by

Neil Monnens

in

Daily Quote

“I’m obsessed with giving the audience something they don’t see coming.” Jordan Peele
SKILL

Esteemed Sales Manager Lou Tosto is a great motivator…and he uses a bunch of great lines to inspire his team. One of his best is this one he uses to exhort his sellers as they head out the door for pitch meetings…

“DON’T BE BORING!”

Lou recognizes that part of making a sale means being engaging and yes, maybe a bit entertaining too.

Your buyers won’t base their decisions entirely on your electric personality, but it helps to be charismatic and excited.

Make the customer feel something, and you’re more likely to be remembered.

Try telling stories that make your buyers feel.
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DO

You’re not alone if storytelling doesn’t come naturally to you. But practice will help.

Start by thinking about a recent experience on another account that might interest your customer (omit the account and buyer names, of course). Try to frame the story so it presents your company’s service proposition….or bolsters your value proposition.

Practice your story with a friend and keep it to about 90 seconds or so.

Then…try it on a customer and see where it takes you.

Even if your client doesn’t jump out of their seat, that’s okay. You got thick skin…keep telling and refining that story until it’s where you want it to be.
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OOMPH

Lucky for you, Paul Smith, the author of Sell with a Story, is here to help you build storytelling muscle.

Watch the first ten minutes of this interview with Paul, and you’ll learn specific tips to help you craft stories that get you remembered.
Visit Link

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