6/18/2025-43 tips on closing business

Daily Quote

“I know I’m gonna close that account…I just don’t know when.” Michael Hess

SKILL

43 different ways to close business??? HA, made you look…” There’s no magic wand that will help you close business.

But if you follow this formula, you might see a difference in your close rate:

Closing = value presentation + qualify + objection handling ➗ constantly.

More or less.

You can “ask for the business” all you want, but unless you apply the above formula frequently throughout the funnel, you won’t earn high close rates.

DO

Today, create a few qualifying and objection-surfacing questions you’ll ask in your customer meetings. (You’re more likely to ask the questions if you first script them.)

Here’s your first qualifying question that focuses on closing: “You’ve said ‘we’re looking good’….how good are we looking to get your business?”

As for surfacing objections, how about, “How big are the obstacles that may prevent us from doing a deal?”

Think about what scenarios will come up in today’s meetings, and prep your questions.

OOMPH

The “Always Be Closing” scene from Glen Gary Glen Ross, starring Alec Baldwin is timeless …and harsh, too. (Find it on YT if you need another dose.)

For a change of pace, check out a parody of the skit featuring none other than Alec Baldwin as he offers a variation on the “ABCs” of sales in this SNL clip. (Even though we’re still half a year from the holidays, this one is fun!)