7/30/25-“I sound like that?”

Daily Quote

“Clarity of thought is a must for clarity in speech.” Cicero (Mr. Marcus Tullius Cicero, to you.)

SKILL

It was Albert Mehrabian whose research famously concluded that 55% of a message’s impact comes from body language, 38% from vocal tone, and 7% from the words themselves.

Ok, there are a few issues here….

1. Since about 80% of your pitch meetings are through video, how do you make up for that 55% body language estimate?

2. Almost 40% of your message is based on your tone…how do you know how you sound to your buyers?

3. In The Sales Life, the words you use always matter. (The “ums,” “ya knows,” and “wait whats” stick out like a sore thumb, and they’re not unnoticed by buyers.

DO

Let’s tackle the issue incrementally:

1. Push for more F2F meetings…and add “elevate body language” to your priority list when you’re meeting with customers.

2. Record yourself in your pitch meetings. Hide at an undisclosed location during playback and appraisal. (It’s gonna hurt…just know that going in.)

3. Clean up the language. Focus first on eliminating the garbage words you say (See “SKILL”), and then next, work on enunciation as you study the “word of the day” on your Webster’s Dictionary app.

OOMPH

If Benedict Cumberbatch thought he’d get laughed at for his mispronunciation of “penguin,” he most certainly would have taken a pass on providing the voice-over on the documentary.

This Short is funny….sorry, Benedict.

(Nobody’s perfect.)