It was Albert Mehrabian whose research famously concluded that 55% of a message’s impact comes from body language, 38% from vocal tone, and 7% from the words themselves.
Ok, there are a few issues here….
1. Since about 80% of your pitch meetings are through video, how do you make up for that 55% body language estimate?
2. Almost 40% of your message is based on your tone…how do you know how you sound to your buyers?
3. In The Sales Life, the words you use always matter. (The “ums,” “ya knows,” and “wait whats” stick out like a sore thumb, and they’re not unnoticed by buyers.
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