What MLK Jr. means to sellers

Martin Luther King Jr. was born on January 15th, 1929, but he is honored today for good reason: he was an exceptional leader who left an even more remarkable legacy.

While today’s quote is broadly applicable, it’s especially useful for sellers who want a reminder to put their buyers’ needs and motivations ahead of their quota.

Whether you’re working today or taking it easy, you’ll benefit from solemn thought about what MLK stood for, and what it means to put your customers – and others – first.

In honor of King, use these questions to focus your buyer first thinking:

1. What are the unexpected things you can do for your customers?

2. What could you do for a KDM that’s above and beyond?

2. How can you make all of your buyers feel more heard and respected as individuals?

Martin Luther King, Jr. was a great orator, leader, philosopher, and human being. His selling skills were obvious. Model him when thinking about how you can be an exemplary leader to your prospects and clients.

Big dreams move mountains, and King had a big dream: to transform the United States’ understanding of racial inequality and to advance his campaign for equal treatment under the law.

No matter your personal affinity for each buyer on your list, they deserve equal treatment and to be heard as human beings…without regard to your quota.

While summarizing MLK’s life in a four-minute video is impossible, this video tries pretty hard!