Daily Quote |
Skill
How relationships get built
"How was your weekend?" your buyer asks.
If you respond, "Umm, okay…didn't do much…" you missed an opportunity to tell a story and share yourself.
Walk through the doors your buyers open for you!
When they ask about your weekend, give 'em something good!
Storytelling doesn't mean you need a hilarious punchline or riveting plot. Think of it as sharing packaged snippets of your life that allow your buyers to get to know you.
They'll open up after you open up.
Do
Be ready when the buyer opens the door
What's the most interesting thing that happened to you in the last few days?
Package it into a story.
Frame it like they do in Hollywood:
1. Introduction: Setting and characters.
2. Conflict: What happened?
3. Resolution: How did it end?
4. Payoff: Why should your buyer care?
Tell your stories as often as you can…to anyone who'll listen. Your story will improve every time you tell it to a teammate, your mailman, or the Amazon driver.
When your buyers ask how you're doing, you'll be ready!
Oomph
First become trusted, sell more stuff later
In this fascinating TED Talk, Karen Eber explains what happens in our brains when we hear a good story: the storyteller and listener light up together. It's called "neuro-coupling."
Karen offers, "Data doesn't change behavior; emotions do."
If you tell good stories and make the buyer feel something, they'll remember you. In a good way!!
In this fascinating TED Talk, Karen Eber explains what happens in our brains when we hear a good story: the storyteller and listener light up together. It's called "neuro-coupling."
Karen offers, "Data doesn't change behavior; emotions do."
If you tell good stories and make the buyer feel something, they'll remember you. In a good way!!
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