Open up to your buyers

”How was your weekend?” your buyer asks.

If you respond, ”Umm, okay…didn’t do much…” you missed an opportunity to tell a story and share yourself.

Walk through the doors that your buyers open for you!

When they ask about your weekend, give ’em something good!

”Storytelling” can feel intimidating. (”What if they don’t laugh?”) But getting laughs is not always the goal. Think of it as sharing packaged snippets about your life that open you up to your buyers.

You open up, then they open up.

What’s the most interesting thing that happened to you in the last few days?

Package it into a story.

Frame your story as they do in Hollywood:

1. Introduction: setting and characters.
2. Conflict explanation.
3. Resolution.
4. Payoff. a.k.a. the ”So What?” Why should your buyer care?

Tell your stories as often as you can…to anyone who’ll listen. Your story will get better with every telling to your teammates, mailman, and Amazon driver.

When your buyers ask how you’re doing, you’ll be ready!

In this fascinating TED Talk, Karen Eber explains how the brain processes information through neuro-coupling. When a story is being told, the brains of both the storyteller and the listener light up.

Cool, huh?

Karen offers, ”Data doesn’t change behavior, emotions do.”

The formula is simple: tell stories that spark emotions…get remembered…become trusted, and sell more stuff.