10/16/2024-Share life snippets with buyers

Learning to tell stories that engage your buyers is easier than you think, but you won’t get good unless you appreciate how bored your buyers are with PPTs and other traditional pitch approaches.

"How was your weekend?" your buyer asks.

If you respond, "Umm, okay…didn’t do much…" you missed an opportunity to tell a story and share yourself.

Walk through the doors that your buyers open for you! When they ask about your weekend, give ’em something good!

Storytelling sounds like such a large proposition! …and not everyone is good at it. But to develop the trust you seek from your buyers, you’ll want to engage with them on deeper levels.

Sharing life experiences and stories helps you do that.

What’s the most interesting thing that happened to you in the last few days? Package it into a "story."

Frame the story as they do in Hollywood:

1. Introduce the setting and characters.
2. Explain the conflict.
3. Reveal the resolution.
4. Deliver the payoff (a.k.a. the "so what?").

Tell it as often as you can…to anyone who’ll listen. With every telling to your teammates, mailman, and Amazon driver, it’ll get better and better.

When your buyers ask how you’re doing, you’ll be ready!

Ex-General Electric transformation agent Karen Eber talks about storytelling in this enlightening TED Talk.

Karen discusses how the brain processes information by explaining this thing called neuro-coupling: the brains of both the storyteller and the listener light up when a story is being told.

Cool, huh?

"Data doesn’t change behavior, emotions do," says Karen.

Simple enough…tell stories, spark emotions, get remembered, become trusted, sell more stuff.

Easy.