10/18/2024-On this Day, Martina Navratoliva

Martina’s approach to competing was revolutionary. It began with an unparalleled preparation routine at the time…and is still applicable to athletes and sellers alike!

On this day in 1956, Martina Navratilova was born in Prague.

Navratilova dominated tennis for years, winning 59 Grand Slam titles, including 167 singles and 177 doubles championships.

Why is this important to you, killer sales pro?

More than anyone else, Martina is known for taking women’s tennis to an entirely new level with her speed, assertiveness, fitness, and mental discipline. While she was athletically gifted, her discipline and dedication to performing at her highest level set her apart.

In 1981, after getting crushed by Chris Evert 6-0, 6-0, Navratilova began working with basketball and performance savant Nancy Lieberman to intensify her fitness and mental approach. Until that embarrassing loss, Martina had worked out for about an hour a day…(egads).

Today, appraise your practice routine and then practice something.

This might include your value prop, your response to objections, and how you qualify buyers when they respond with ambiguous and generic responses.

Remember, practicing with a friend is better than practicing on a customer.

Navratilova was ranked as the world No. 1 in singles for a total of 332 weeks (second only to Steffi Graf) and a record 237 weeks in doubles, making her the only player in history to have held the top spot in both disciplines for over 200 weeks.

While you watch this summary of Martina’s career winnings, consider the practice routine she dedicated herself to.