
10/31/2024-Halloween party selling tips
Published on
Skill
Clients love to be wined and dined, but they also know it comes with a price. Don’t tippy toe around their obligation; pick your time wisely and talk business.
The aftereffects of COVID have made it difficult to meet your customers personally with the same frequency as a few years ago.
It means you must get reeeeeaally competent at social selling.
Ballgames. Mani/Pedis. Coffees in the park. Walk-n-talks. And, of course, hanging at the public bar footrail, bending a few elbows.
What about yelling your value prop into the ear of your buyer at tonight’s Halloween costume party?
Hey…whatever it takes.
Do
If you struggle with the awkwardness of initiating a business discussion in social settings, you’re in the majority.
However, you can’t give up on any and all interactions…they’re hard to come by.
Esteemed selling pro Matt Mastrangelo had a disciplined approach when hosting clients at restaurants and bars; he’d casually open with, "I can’t wait to hear about your , , etc., but let’s talk a little business first…"
Solid move, Matt.
Today, think about how you can improve your social selling approaches. How can you extract more value from your moments "outside the office*?
Oomph
Ted Lasso is a great coach, and that means he’s a great salesperson.
Ted’s authenticity is evident in every episode of that great show, never more so than in this short, hilarious video.
Meals and social selling situations are prime opportunities for asking clients questions like what Ted asked Trent Crimm (of The Independent)…
"What do you love?"
But Ted also proves you shouldn’t let the chef cook whatever he wants for you…but it sure is funny watching Ted eat super-spicey Indian food.
Show your human side when you’re out with clients…that’s why you’re out with them.
Quote of the day
“Halloween is right around the corner. You can tell because all the stores are decked out for Christmas.” Stephen Colbert