Daily Quote |
Skill
Quick…what's your number one gripe about emailing prospects and clients?
Of course, you'll answer that they don't respond.
But are you giving your buyers a good reason to reply?
Whether you're sending a cold prospecting email (don't expect much) or emailing a customer doing business with you, make it simple for the recipient to respond. The bigger the "ask" and the longer the email, the louder the crickets you'll hear.
Do
Remember the number one email BP (best practice): write short notes. Closely behind BP #1 is this: solicit a response to one specific question.
While you smartly ask "open questions" when conversing with buyers, email doesn't work that way. Email is not a conversation tool, it's a utility tool that works best with "closed questions" seeking yes or no answers.
Today, end your emails with questions like these, "Can you confirm we'll get the contract signed Monday?" and "Can you introduce me to John?"
And finally, "When can we meet to talk about X…Tuesday, or Wednesday?"
Oomph
If you're looking for a quick chuckle about the inane nature of email, check out this 3-minute video by the company Workfront. They sell email management services and are also pretty good at creating commercial messages…some of these short vignettes are pretty funny.
When you're done with your guffaws, head back to your inbox and see how short – and direct – you can reply to the five notes that just came in.
If you're looking for a quick chuckle about the inane nature of email, check out this 3-minute video by the company Workfront. They sell email management services and are also pretty good at creating commercial messages…some of these short vignettes are pretty funny.
When you're done with your guffaws, head back to your inbox and see how short – and direct – you can reply to the five notes that just came in.
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