“Why, I’d LOVE to meet your friend.”

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Skill

Who knows where Dale gets his stats, but his claim reminds you to increase your efforts tapping into your network for referrals and intros.

You have a robust group of business friends, clients, former teammates – and current mates – willing to help.

So…put ’em to work.

Or, keep banging your head against the wall, sending hundreds of emails into outer space.

Do

Today, select five of your BFFs who can help introduce you to their friends.

Next, send a note proposing that you talk on the phone about "exchanging networking help." Email won’t cut it for this exercise because asking friends to intro you to their friends requires discussion and discretion.

Make sure to qualify their relationship with "their friend"…understanding context helps with success rates.

It goes without saying, but here it is anyway: provide the intro script for your BFF to use. Make it simple for them to help you. And keep that script simple, too.

Oomph

This great song from the Rock-n-Roll Hall of Fame induction ceremony is the only choice to inspire you to work with your friends today!

Good luck extracting "I get by with a little help from my friiiiiieeeeennnds" from your head.

The great thing about network activation is the high you’ll feel reconnecting with your BFFs.

Quote of the day

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals.