Skill + Do
Packaging your proposals requires discipline: don’t let others change your mind that "less is more." If you take your time to craft tight – yet thorough proposals – your buyers will read them.
A proposal that will get your prospect to read and not scan your document possesses these key elements:
1. Executive summary: a concise overview of your proposal highlighting key points and benefits.
2. Problem statement: a clear and compelling description of the problem or opportunity you’re addressing.
3. Proposed solution: a detailed explanation of your solution…that’s what the slides in the back of the deck are for.
4. Value proposition: a clear articulation of the value your proposal is addressing. Make it custom for that customer!
5. Credentials and experience: a short demonstration of your expertise and past successes. (e.g. case studies modified to protect identity and proprietary info.)
All of the above must be packaged in a way that does not feel overwhelming…word clutter and repetition aren’t your friends when it comes to crafting winning proposals.
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Tomorrow - May 10 - 11
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Laugh and your world changes
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Today - May 9
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Wow a customer, get a referral
Read MoreAsking clients for intros inside their organizations doesn’t just help you get meetings; it is also a fast track to learning how they think about your offering. They won’t intro you if they don’t like you.
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May 8
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Read More
TOP 10% meeting prep
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May 7
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Today is Give Yourself a Break day.
Read MoreIndeed, you deserve a break today…and tomorrow. Be as good at practicing self-deprecating humor, grace, and forgiveness as you are at practicing your presentations.
"Simplicity is the ultimate sophistication." Leonardo Da Vinci
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