Skill + Do
Packaging your proposals requires discipline: don’t let others change your mind that "less is more." If you take your time to craft tight – yet thorough proposals – your buyers will read them.
A proposal that will get your prospect to read and not scan your document possesses these key elements:
1. Executive summary: a concise overview of your proposal highlighting key points and benefits.
2. Problem statement: a clear and compelling description of the problem or opportunity you’re addressing.
3. Proposed solution: a detailed explanation of your solution…that’s what the slides in the back of the deck are for.
4. Value proposition: a clear articulation of the value your proposal is addressing. Make it custom for that customer!
5. Credentials and experience: a short demonstration of your expertise and past successes. (e.g. case studies modified to protect identity and proprietary info.)
All of the above must be packaged in a way that does not feel overwhelming…word clutter and repetition aren’t your friends when it comes to crafting winning proposals.
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Tomorrow - March 18
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On this day, Bonnie Blair was born
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Today - March 17
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Know your product...sort of.
Getting product confidence in sales roles takes a while, so just be honest with customers about what you do and don’t know while building your expertise.
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March 15 - 16
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Mindfulness/Self-care
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March 14
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On this day, Steph Curry
To be a top performer, study STUDS like Steph Curry. The engine for high performance is found in the preparation, practice, and repetition of the drills that need attention for game time.
"Simplicity is the ultimate sophistication." Leonardo Da Vinci
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