Daily Quote |
Skill
Your product is not going to work all the time. Nor will your clients know how to work your product…all of the time.
But you're aware you're not selling "products," right?
You're selling trust.
Your customers can buy what you're pitching anywhere. While it's important to know what your product can do for each prospect you pitch, it's more important to appreciate how they make their decisions.
If you increase the time you talk to your customers about service, you'll also increase the trust they have in you and your company.
Do
Initiate a conversation today with a customer about service by asking them one – or all – of the following questions:
1. How do you define good service?
2. How important is service to you when making a buying decision?
3. How would you describe the service you've been receiving from other vendors who you're currently working with?
And if you're already engaged with the customer, keep asking them to grade your service.
Oomph
You know what good service looks like, but maybe you could use help how to *articulate" it.
In this short video, Mark Sanborn offers some good ideas to help you better frame your service proposition.
At the least, start talking more about service, and you'll get better at it fast.
You know what good service looks like, but maybe you could use help how to *articulate" it.
In this short video, Mark Sanborn offers some good ideas to help you better frame your service proposition.
At the least, start talking more about service, and you'll get better at it fast.
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