Your product is trust…service is the means

Ultimately, you’re selling trust. (You know that.)

Your customers can buy what you’re selling anywhere.

While it’s essential that you understand how your product can benefit every prospect, it’s more important to learn how to build trust with every type of buyer.

Do you know what gets your customer excited more than your 53 product features?

Service!

They buy on service much more than you think.

Initiate a conversation today with a customer about service by asking them one or all of the following questions:

1. What is your definition of "good service"?

2. How important is service to you when making buying decisions?

3. On average, how is the service you’re getting from current vendors? What kind of service do you need that you’re not getting from them?

The truthful answers you hear will convince you of the importance of trust and exemplary service to your buyers. And, you’ll get a pretty handy roadmap too!

In only six minutes, Mark Sanborn will help you learn how to articulate what service should look like in your daily Sales Life.

Mark tells a great story comparing the ultimate customer experience versus the extraordinary experience.

This is a must-watch for every seller needing to appreciate service as a differentiator.