11/21/2023-I’m a Ghost to My Client

Being an opaque seller – not a ghost – requires creativity and persistence. And until they see a combination of your business, creative, and human side, they may keep ghosting you.

"So, Mahatma, you’re saying I got a chance? …my client will get back to me?"

Seriously, what fun would it be if your customers responded to every email you wrote? How would that push you? How would you grow your creativity and persistence traits?

When you mutter, "…my guy’s not getting back to me," you perpetuate the myth that you don’t know how to get access and develop relationships.

But you do!

Don’t say those words…especially to your manager. Don’t even think of ’em, either. Buckle down and get used to bulldozing through walls while wearing your creative hat.

Refuse to think and talk negatively today about how your customers aren’t getting back to you.

Next, change your approach.

They’re not responding to you because you’re not giving them a good reason to respond, or your approach lacks creativity. (Or…you’re not a priority.)

Put everything you do on the table and appraise it…your subject headers, timing, reasons they should care, and mode (why is it always an email you use to connect??).

Today, mash together your persistence and creativity that you got in spades.

If it were easy, everyone would do it. Sales, that is.

But sales is anything but easy. Even if you’ve been selling for decades, you still need to bang away hard at getting your customer’s attention. And even then, they’re gonna ghost you.

Being an opaque seller – not a ghost – requires creativity and persistence. Sure, you can bang out email after email and even pick up the phone a few times and call ’em, but if your tune never changes, they’ll never respond. Until they see a combination of your business, creative, and human side, they may not respond.

Here’s a quick summary of each of those three approaches:
1. Business: send them something of value, don’t EVER email them to "follow up."
2. Creative: send them something that is out of the ordinary. Change it up.
3. Human: show your humanity to them. Correspond with them as someone who cares about them, not someone who only represents $$s to you.

Of course, all of the above is open for your activation interpretation, but one thing is universal: experiment and change it up.

Ignore the lame-o stock still photos in this 9-minute essay from Brene Brown. Her message is spot-on if you suffer from the infliction known as "Woe-is-me-nobody-responds-and-this-is-so-hard."

Brene will give you some solid reasons to fire yourself up to be the best version of yourself, and that’s what it sometimes takes to stop feeling like a ghost.

When Brene proclaims, "I want to show up and be seen," she’s talking to all sellers who must be brave and try different ways to get to the customer.