If it were easy, everyone would do it. Sales, that is.

But sales is anything but easy. Even if you’ve been selling for decades, you still need to bang away hard at getting your customer’s attention. And even then, they’re gonna ghost you.

Being an opaque seller – not a ghost – requires creativity and persistence. Sure, you can bang out email after email and even pick up the phone a few times and call ’em, but if your tune never changes, they’ll never respond. Until they see a combination of your business, creative, and human side, they may not respond.

Here’s a quick summary of each of those three approaches:
1. Business: send them something of value, don’t EVER email them to "follow up."
2. Creative: send them something that is out of the ordinary. Change it up.
3. Human: show your humanity to them. Correspond with them as someone who cares about them, not someone who only represents $$s to you.

Of course, all of the above is open for your activation interpretation, but one thing is universal: experiment and change it up.