One of the best parts about being in sales is the broad range in which the job challenges you: sometimes, you gotta be a bull (persistent, assertive), and other times, you must dance gracefully like a ballet dancer (objection handling).

Certainly, it pays to be creative. Creativity applies to how you prospect all the way through to how you present your offering and yourself.

Often, sellers get in a rut and forget to scratch their creative itch. Understandably, it’s hard to do that kind of scratching when you’re constantly running to meetings, prospecting, updating your CRM, and putting out fires.

This week, you have time for creative thinking. So, start your brainstorming session by focusing on one account. Ask yourself these questions, and you’ll effectively jump-start your creative juices:
1. What idea would blow their minds? (Yes, that’s a general question…but start there.)
2. What would your offering look like that would rev their engines?
3. What would make them ‘tell their friends’ about you?

Yeah, fine…each of the above questions is a variation of the other…but the point is to push your brain by asking big questions.

If you are still stumped after working with these questions, bring in a friend and brainstorm with them. Shoot for the moon; you might just land somewhere in between!