11/22/2024-Ahhh, Friday before a holiday week

Persistence is important in sales, but it’s the ability to create ideas for your customers. While it’s a little slow this week, tap into your creativity and let your mind run wild for your clients.

There is nothing like the feeling of a holiday week, right? And because Thanksgiving Day is next week, this weekend will feel better, too, right?

And while it’s natural to take your foot off the gas a bit during a holiday week, you can still be super productive in four days.

Setting a BHAG for the week will surely help!

Ya know…a BIG, HAIRY AUDACIOUS GOAL!

You’ve heard the expression, but perhaps you’ve never had the pleasure of working on one. If so, end that streak now. Assign yourself a BHAG for next week.

You can have your cake and eat it too today: enjoy the slowness of a typical Friday-before-Thanksgiving, AND set a BHAG.

If establishing a BHAG is the one and only thing you do today, you’re a WINNER WINNER who gets a turkey dinner!

What could you accomplish by next Friday EOB that would blow your mind?

Is it a meeting with a super-important KDM?

Is it closing a big deal that has been waiting to be closed for weeks?

Whatever it is…set a specific goal today and set the timer for next Friday at 5p.

GO….!

One of the best parts about being in sales is the broad range in which the job challenges you: sometimes, you gotta be a bull (persistent, assertive), and other times, you must dance gracefully like a ballet dancer (objection handling).

Certainly, it pays to be creative. Creativity applies to how you prospect all the way through to how you present your offering and yourself.

Often, sellers get in a rut and forget to scratch their creative itch. Understandably, it’s hard to do that kind of scratching when you’re constantly running to meetings, prospecting, updating your CRM, and putting out fires.

This week, you have time for creative thinking. So, start your brainstorming session by focusing on one account. Ask yourself these questions, and you’ll effectively jump-start your creative juices:
1. What idea would blow their minds? (Yes, that’s a general question…but start there.)
2. What would your offering look like that would rev their engines?
3. What would make them ‘tell their friends’ about you?

Yeah, fine…each of the above questions is a variation of the other…but the point is to push your brain by asking big questions.

If you are still stumped after working with these questions, bring in a friend and brainstorm with them. Shoot for the moon; you might just land somewhere in between!

Hopefully, this 1.5-minute BHAG tutorial will inspire you to set a goal that could make next week one of the best weeks of the year.

BHAGs are usually supersized and require extensive work over the long term, but you’re just trying to become hyper-focused for one holiday week.

Whatever you want to call it – a BHAG or a Thanksgiving Week goal – focus yourself!

As the saying goes, shoot for the stars…if ya reach the moon, that’s pretty cool too!