11/25/2024-Holiday week BHAG, Part 2

Persistence is important in sales, but it’s the ability to create ideas for your customers. While it’s a little slow this week, tap into your creativity and let your mind run wild for your clients.

Didya do it? Didya set a BHAG last Friday that you’ll work on this week?

That’s okay if you didn’t…there’s still time. It’s only Monday morning.

You can pretend to be productive this week, or – like those in the TOP 10% – you can set a goal that drives a solid week-long effort.

Setting a big goal for the week will help you focus during a slooooow week. More importantly, you’ll have a shot at achieving something significant that could help you in ’24 and ’25.

What could you accomplish by Friday EOB that would blow your mind?

Daydream. Right now. But dream BIG.

Could you sneak in an impromptu meeting with a KDM by Wednesday? That’s a good goal. But is it BIG enough to change your behavior this week and help you move a mountain?

Maybe it’d help you if you changed your focus from a BHAG to a "BiHWeG": a Big Holiday Week Goal. (Umm, okay.)

One of the best parts about being in sales is the broad range in which the job challenges you: sometimes, you gotta be a bull (persistent, assertive), and other times, you must dance gracefully like a ballet dancer (objection handling).

Certainly, it pays to be creative. Creativity applies to how you prospect all the way through to how you present your offering and yourself.

Often, sellers get in a rut and forget to scratch their creative itch. Understandably, it’s hard to do that kind of scratching when you’re constantly running to meetings, prospecting, updating your CRM, and putting out fires.

This week, you have time for creative thinking. So, start your brainstorming session by focusing on one account. Ask yourself these questions, and you’ll effectively jump-start your creative juices:
1. What idea would blow their minds? (Yes, that’s a general question…but start there.)
2. What would your offering look like that would rev their engines?
3. What would make them ‘tell their friends’ about you?

Yeah, fine…each of the above questions is a variation of the other…but the point is to push your brain by asking big questions.

If you are still stumped after working with these questions, bring in a friend and brainstorm with them. Shoot for the moon; you might just land somewhere in between!

Hopefully, this 1.5-minute BHAG tutorial will inspire you to get movin’.

Traditionally, BHAGs (er, BiHWeGs) get worked on over the long term, but you’re aiming for hyper-productivity this week.

As the saying goes, shoot for the stars…if ya reach the moon, that’s pretty cool too!