Daily Quote |
Skill
Stress over every inch of your agendas
You never want to hear your customer say, "I have to go" in one of your pitch meetings. And that puts enormous pressure on you to run your pitch meetings efficiently. (The time you get in front of a prospect or customer will never be as long as you need it to be.)
If the meeting is scheduled for 30 minutes, close it down at minute 27. (
Tight, short agendas help ensure you'll achieve something valuable for both parties. They also show your buyers you respect their time.
Do
Grow trust and be remembered
What is the #1 issue that must be addressed in your next customer meeting?
Do you have to differentiate yourself from the competition? Resolve an objection that has paralyzed funnel progress? Something else?
Whatever it is, build a short, focused agenda around that one priority.
Your buyers need to feel their time with you was worthwhile. Their trust in you may depend as much on how well you run a meeting as on the value your product offers.
Oomph
Prep is the key to most everything, eh?
The goal is hearing the buyer say, "Thanks for putting a smart and focused agenda together."
All sellers know preparation is a foundational skill in sales…so who better to help you think through your agenda than NBA star Steph Curry? He's the master of hoops game prep…which you'll see clearly in this five-minute video.
The goal is hearing the buyer say, "Thanks for putting a smart and focused agenda together."
All sellers know preparation is a foundational skill in sales…so who better to help you think through your agenda than NBA star Steph Curry? He's the master of hoops game prep…which you'll see clearly in this five-minute video.
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