What did meeting agendas do to you?

The time you get in front of a prospect or customer will never be as long as you need it to be. And that puts enormous pressure on you to run your meetings and interactions efficiently.

You never want to hear your customer say, "I have to go."

If the meeting is scheduled for 30 minutes, close it down in Minute 27.

Single-topic agendas help.

Tight agendas ensure you’ll achieve something out of the interaction; and, they demonstrate your ability to efficiently manage priorities and time.

What is the #1 issue that must be addressed in your next pitch meeting?

Does the meeting require you to differentiate yourself from the competition?

Or is it a meeting to resolve an objection that has paralyzed funnel progress?

Your buyers need to feel that the time spent with you was worth it; they may judge their trust in you as much by your ability to tightly manage a meeting as by the value your product offers.

(Note: Creating a single issue agenda doesn’t mean the convo can’t wander into other areas.)

All sellers know that preparation is a foundational skill in sales…so who better to help you think about your agenda preparation than NBA star Steph Curry?

This five-minute Steph video showcases his game prep protocol.

It may help you with your meeting prep which will increase your chance of hearing the customer say, "Thanks for putting an agenda together and being focused."