Thursday, 9 November
Today's Topic
Referral Prospecting

Skill + Do

Your friends have friends who you don’t know, and this represents the best part of referral prospecting. Why wouldn’t you want to make a new business friend who is already tight with your BFF?

Now that you’re climbing out of your skin with excitement about prospecting, remember two things about leveraging your network:
1. Lead with a reciprocal offer of help – your friends will be more open to helping you if you gesture to help them.
2. Be prepared to guide your friend with specifics. Write a script they can send to their friend; they can edit it according to taste, but you’ll make it easier for them to help you.

Enlisting your friends to help you is another form of inside sales – you need to get your friends excited about your offering so they can feel engaged in connecting you to a new prospect. After briefly describing your value prop and reasons to reach their friend, your friend is more apt to steer you in the right direction. Sometimes, you might hear, "Oh, now that I know what you guys really do, you need to talk to Bob, not Cindy…."

Good. That’s how it works. Work it.

And, of course, you are offering your network and intro abilities back to your BFF as a reciprocal favor.

Tomorrow - September 13

Your '25 quota IS negotiable

Today - September 12

On This Day, Mae Jemison

You have heard it a thousand times… *you can be anything you want to be….if you put in the work". Great. But it takes an initial boost to start defining that dream.

Read More

September 11

Upgrade your referrals strategy

Read More

September 10

"I don't know"

Read More

"91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals. Dale Carnegie

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