12/12/2024-Get more F2F meetings in ’25

It takes muscle, savvy, and creativity to get in-person meetings with prospects. The reward is obvious: physical interaction that will yield huge returns and maybe give you a leg up on your competition.

The pandemic is in your distant memory. Your PJs need a wash, and your home office is getting old.

Dontcha think it’s time?

It’s time to get back in front of your customer face-to-face.

Sure, green-dot selling* has expanded your bag of tricks over the last few years. Still, there’s no comparison in seller effectiveness when comparing Zoom versus meeting your customer in person.

It’s time.

Today, work on your Q1 F2F meeting strategy.

First, get out your Q1 target KDMs list (…this list should already be assembled as part of your Q1 goals. If not, that’s okay; get it created today.) Who on that list do you need to push for a F2F meeting?

Second, develop script lines for emails you’ll send asking for meetings. Push yourself to develop three or four lines because you’ll need to send more than one appeal to each prospect.

Third, mentally commit to pushing for F2F meetings when appropriate; don’t automatically agree to a video meeting.

Getting F2F meetings with KDMs was hard enough before the pandemic, and it’s so much harder now that everyone is used to working anywhere and everywhere.

That’s okay…you’re up for the challenge, right? Appreciate this new ’24 initiative ("Getting in-person pitch meetings!") as another that will weed out the competition vying for your prospect’s time.

Adopting a "let’s meet in person" strategy will require you to raise your game and create business reasons why an in-person meeting is needed. You won’t succeed all the time, but even if you can replace some video meetings with in-person rendezvous, you’ll be that much ahead of others.

This short video features a "meeting" between two chatbots from Cornell University. You’ll agree it’s both HILARIOUS and scary.

Forget the debate about whether AI selling bots will eventually take over…just focus on getting in front of your customers next year.

F2F meetings are more productive and give you a better shot at influencing buying decisions…and they’re more fun and fulfilling too. (For both you and the buyer.)

(NOTE: MySalesDay is created by a human…100% of the time.)