The moments you get to celebrate as a seller are few and far between. Mostly, life in sales is a slog. So when you get the chance to whoop it up, make the most of these opportunities.

Giving thought to how you celebrate with your customers will expand your bond and provide unique, memorable fun at the same time.

There are four things to focus on when planning a celebration with a client over a big win…
1. Not everyone needs alcohol to celebrate. Push yourself to be more original than meeting for celebratory drinks.
2. Make the celebration customer-focused. Don’t just ask them to pick their favorite restaurant; find out their favorite dish and pick a restaurant that specializes in that dish.
3. The simpler, the better. Many companies have dollar limits to what their customers can accept as entertainment gestures…if they allow it at all. And yet others, though used to being "wined and dined," might be flattered more with something small and thoughtful.
4. Surprises don’t work…engage the customer to decide how you should celebrate.

Congrats on your big win…you deserve to share it with your customer. And your new client will enjoy it more if you consider how you celebrate. Otherwise, you’re just another vendor taking ’em out to dinner at an overpriced steak house. But if that’s what you’re both into…fougetabout all of the above!