12/14/2023-Celebrate Your Wins with Customers

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Skill

Congrats on your big win…you deserve to share it with your customer. And your new client will enjoy it more if you consider how you celebrate.

FACT: buyers enjoy buying. It’s partly why they’re buyers.

The second you get that note from your buyer stating "…you got the business," you should respond with this…

"I’m calling you right now…please pick up."

The buyer needs to hear the excitement in your voice about how happy you are that you won their account. A reply email just doesn’t cut it. (Even if you use emojis.)

Your buyers are human, too; don’t deny them the fun and joy they want to feel from doing a deal. Tell them what winning their support means to you. (Again, NOT through email.)

Do

Winning a significant piece of business kicks the door wide open for you and your now client (former prospect).

Obviously.

So, what’s the best way to celebrate with your customers?

Run to the bar and order some dirty martinis? Sure…if that’s what you’re both into.

Go to a game and eat a bunch of nachos and dogs? Sure…if that’s what you’re both into.

Send ’em a tin of exotic, individually wrapped cookies made with organic butter from cows roaming the Alps? SURE…if you know that’s what your client is into!

Perhaps today, you’ll get a chance to celebrate a win. (That’d be FUN!) If so, ask your client how they want to celebrate with you.

The moments you get to celebrate as a seller are few and far between. Mostly, life in sales is a slog. So when you get the chance to whoop it up, make the most of these opportunities.

Giving thought to how you celebrate with your customers will expand your bond and provide unique, memorable fun at the same time.

There are four things to focus on when planning a celebration with a client over a big win…
1. Not everyone needs alcohol to celebrate. Push yourself to be more original than meeting for celebratory drinks.
2. Make the celebration customer-focused. Don’t just ask them to pick their favorite restaurant; find out their favorite dish and pick a restaurant that specializes in that dish.
3. The simpler, the better. Many companies have dollar limits to what their customers can accept as entertainment gestures…if they allow it at all. And yet others, though used to being "wined and dined," might be flattered more with something small and thoughtful.
4. Surprises don’t work…engage the customer to decide how you should celebrate.

Congrats on your big win…you deserve to share it with your customer. And your new client will enjoy it more if you consider how you celebrate. Otherwise, you’re just another vendor taking ’em out to dinner at an overpriced steak house. But if that’s what you’re both into…fougetabout all of the above!

Oomph

Don’t be like Gary Vaynerchuk when it comes to celebrating wins…or his case, not celebrating wins.

In this 2-minute watch, Gary offers a very honest perspective that illustrates what happens when one becomes too consumed with chasing goals and business.

The two most important peeps to share your wins with are your mom and your clients…and your clients will love it when you think of unique ways to celebrate with them.

Quote of the day

"Success is best when it’s shared." Howard Schultz